Nobody clicks a podcast.
They hear it in the car, think about it for a week, and type your name into Google. Every tool you own calls that organic search.
What is actually happening
Sponsorships are bought on impressions and judged on vibes. The usual method is to watch for a traffic bump the week an episode drops and hope the shape of the line means something — which works right up until you run two things at once, or the audience takes a fortnight to act.
The lag is the problem. Attribution windows assume the click follows the exposure. Here the exposure is audio, the click is a branded search, and between them sits a week of ordinary life.
Credited to SEO. Filed under a channel you did not pay for.
why: “trying to work out if our sponsorship did anything, honestly”
It learns the shows you are actually in
As people name shows and newsletters, Sourced surfaces the ones that keep coming up and you decide which belong on your list. Approved names become the options the next respondent picks from — spelled right and countable.
Anything not on the list stays free text, which is how you find out about the shows you never paid for. Those are often the interesting ones.
See what is actually in your direct bucket
Free while you are small — no card. $99 a month when you connect it to your CRM.